Clean and process datasets (small scale ad hoc to 20M+ records) to ensure accuracy, consistency, & analytical readiness across projects.
Design and manage interactive dashboards using BI tools to provide visibility into key metrics.
Translate complex data findings into clear narratives that satisfy both technical and non-technical audiences through presentations, reports, and visualizations.
Develop and support models to evaluate campaign performance, forecast outcomes, and budget planning.
Define and evolve data strategy in collaboration with clients, client services, and leadership teams, identifying opportunities to improve how we collect, store, and leverage data.
Collaborate with decision makers to define analytical requirements and deliver prompt , reliable insights that inform strategic decisions.
Design, deploy, and analyze surveys to capture audience insights and stakeholder feedback to inform marketing strategy and campaign decisions.
Develop spatial analyses and interactive maps to inform logistical planning, route optimization, and event site strategy.
Apply rigorous data quality practices (deduplication, outlier detection, and reconciliation) to ensure analyses are built on clean, reliable foundations.

2 + years of experience as an insights analyst, data analyst, marketing analyst , or similar role, ideally within a marketing or agency environment.
Bachelor's and /or Graduate education in analytics related domain: Economics, Computer Science, Statistics/Mathematics, Physics, Business, Marketing.
Strong proficiency in Excel for data manipulation, modeling, and advanced formulas.
Working knowledge of R or Python for statistical analysis, data processing, and automation.
Hands-on experience with dashboarding tools such as Tableau (preferred), Power BI, Looker, Domo , etc.
Strong foundation in statistical modeling (AB Tests, Regression Analysis , Outlier Detection).
Experience with geographic data visualization using BI tools or spatial software such as ArcGIS.
Experience with survey design using tools such as Qualtrics, Cvent, SurveyMonkey, or Microsoft Forms, including an understanding of survey methodology and response analysis.
Excellent communication skills with a demonstrated ability to present data insights that satisfy technical and non-technical audiences.
Proven track record managing large, complex datasets with hands-on experience in deduplication, outlier detection, and reconciliation to produce trustworthy outputs
Understanding of how to measure marketing effectiveness across brand , campaigns, partnerships, and activations, including experience selecting appropriate methodologies and translating results into actionable insights.

Insights Analyst

Key skills