Expand and lead complex onboarding and implementation projects for new clients, ensuring seamless integration and adoption of the marketing automation platform
Serve as a trusted strategic advisor to clients, translating marketing goals into actionable automation strategies using creative solutions from a comprehensive view
Design and execute advanced marketing automation programs, including lead scoring, multi-step nurture campaigns, and dynamic segmentation
Develop and deliver customized training sessions for clients on advanced platform features and strategic use cases
Present strategic insights, performance reports, and optimization plans to clients and internal stakeholders
Collaborate with cross-functional teams to align marketing automation efforts with broader digital marketing strategies
Lead initiatives to improve departmental processes, efficiency, and scalability in partnership with the Manager of Marketing Automation
Mentor junior team members and contribute to the development of internal best practices and training materials
Stay current with industry trends, emerging technologies, and best practices in marketing automation and digital strategy
Contribute to thought leadership through internal documentation, webinars, and client-facing content

3+ years of hands-on experience in marketing automation, digital strategy, and customer experience, preferably in a software/tech or agency environment working with Destination Marketing Organizations (DMOs)
Proven success in a client-facing role with strategic influence and leadership responsibilities
Expert knowledge of marketing automation platforms (Act-On preferred) and their integration with CRM systems
Advanced analytical skills with experience in campaign performance analysis and optimization
Excellent communication and presentation skills, with the ability to influence stakeholders at all levels
Experience mentoring or leading junior team members
Proficiency in Microsoft Excel, data analysis, and analytics/tracking tools
Ability to manage multiple projects independently while contributing to team goals
Detail-oriented with a strong sense of accountability and ownership
Demonstrated ability to work independently, manage multiple projects, and thrive in a fast-paced, dynamic environment
Strong travel and tourism industry knowledge

Flexibility & Balance
Flexible Time Off – Take the time you need to rest, recharge, and live your life.
Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health.
Work From Home Reimbursement – Support a productive home office environment.
Health & Wellness Multiple Health Plan Options – Including a 100% employer-paid plan.
Employer HSA Contributions – When enrolled in a High-Deductible Health Plan.
Fitness Reimbursement Program – Stay active, your way.
On-Demand Mental Health Support – Access to Headspace and other wellness tools.
Family & Future Paid Parental Leave – For both birthing and non-birthing parents.
Traditional & Roth 401(k) – With a generous company match.
Life & AD&D Insurance – 100% employer-paid coverage for peace of mind.
Growth & Recognition Online Learning Platforms – Fuel your professional development.
Competitive Salary & Bonuses – Your contributions are valued and rewarded.

Senior Marketing Automation Consultant

Key skills