Support the design, operationalization, and interpretation of measurement and insights capabilities of the DTC/P ecosystem
Impact assessment of key digital direct consumer/patient experience products
Collaborate with cross-functional teams to gather requirements, driving measurement and insight strategy for platform use cases
Support and interpret measurement dashboards for key stakeholders to monitor real-time performance indicators and digital media engagement trends
Help standardize and deliver digital products focusing on consumer/patient experience analytics and AI

Bachelor’s degree in any domain
Minimum of 5+ years of experience in data analytics and/or digital media analytics or related roles
Familiarity with descriptive and predictive analytics
Proficiency with business intelligence tools like Tableau, Power BI for creating dashboards and visualizations
Experience with data visualization libraries in Python or R
Experience ensuring data accuracy, completeness, and consistency across datasets
High proficiency in SQL with experience creating data models for analysis and reporting
Proficiency in segmentation testing, A/B testing methodologies, and experimental design for impact assessments
Functional knowledge of data consumption layers and consumption ready datasets to inform measurement and intelligence

DTC/P AA & AI, Data Analyst

Key skills