CRM Automation Specialist

Role Overview

• Strengthen lifecycle marketing by turning data and insights into automated CRM programmes that drive engagement, conversion, and retention
• Work hands-on in Braze to design, build, and optimise journeys that support users from onboarding through to loyal, high-value riders
• Analyse lifecycle performance using CRM data to identify opportunities across onboarding, engagement, upsell, and retention
• Investigate user behaviour and campaign performance to uncover automation opportunities, lifecycle gaps, and areas for optimisation
• Translate insights into actionable CRM journeys, segmentation strategies, and targeting logic that can scale across markets
• Build, test, and optimise automated lifecycle journeys in Braze using Canvas, segmentation, and Liquid logic
• Develop reusable templates and scalable campaign structures that reduce manual work and improve consistency
• Identify and implement opportunities to automate existing campaigns and expand lifecycle coverage across the customer journey
• Design and run A/B tests across CRM channels (email, push, in-app) to improve engagement, conversion, and retention
• Analyse experiment results, communicate findings clearly, and turn them into actionable improvements
• Partner with Marketing, Data, and Product to ensure lifecycle activity is aligned with growth priorities and other channel initiatives
• Maintain strong QA processes to ensure accurate segmentation, triggers, tracking, and personalisation, while keeping visibility across journeys to avoid overlap and conflicting experiences.

Requirements

• 3+ years’ experience in CRM, lifecycle marketing, or marketing automation in a B2C environment
• Hands-on experience building lifecycle journeys in Braze or a comparable CRM platform
• Working knowledge of SQL and confidence in analysing lifecycle data and campaign performance independently
• Experience designing, running, and evaluating A/B tests, including an understanding of experimentation methodology and statistical significance
• Strong understanding of lifecycle strategies such as onboarding, engagement, upsell, and retention
• Proven experience building automated CRM journeys and scalable campaign structures
• Comfortable working with CRM data structures, including user attributes, events, triggers, and segmentation logic
• Strong analytical thinking, problem-solving, organisation, and prioritisation skills, with the ability to manage multiple campaigns and dependencies
• Clear, collaborative communicator who enjoys working with both technical and non-technical stakeholders.

Tech Stack

• SQL

Benefits

• Unlimited free Voi rides
• Dog-friendly office
• Employee options programme