Head of Creative

Role Overview

• Lead and evolve a creative strategy that authentically connects with women and girls, inspiring confidence, movement, and connection.
• Champion creative concepts that build belonging and purpose across retail, digital, social, packaging, and experiential channels.
• Ensure all creative expressions reflect Athleta’s unique brand voice, maintaining consistency and emotional resonance across every touchpoint.
• Define and execute a holistic creative vision aligned with Athleta’s long-range brand plan and marketing strategy.
• Drive a high-performance creative culture that values inclusivity, innovation, and results.
• Collaborate with external agencies to deliver integrated campaigns that uphold brand integrity and inspire meaningful consumer action.
• Build and inspire a diverse, world-class creative organization through mentorship, empowerment, and ongoing development.
• Optimize and assess creative effectiveness, maximizing brand and business impact.
• Champion creative consistency across all channels to deliver a cohesive and inspiring brand experience.

Requirements

• 10+ years of progressive creative direction experience within apparel, lifestyle, or agency environments.
• Proven success driving brand evolution through emotionally resonant, purpose-driven creative work.
• Experience developing and mentoring diverse, high-performing creative teams.
• Strong ability to build trust and alignment across internal partners and external agencies.
• Expertise in design, photography, and digital best practices with a strong understanding of omnichannel marketing.
• Ability to assess and optimize creative performance against business goals.
• Exceptional storytelling, presentation, and interpersonal skills.
• Proficient in Adobe Creative Suite, G-Suite, Keynote, and related tools.
• Willingness to travel as needed to support creative initiatives and cross-functional collaboration.

Benefits

• Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location.
• We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.