SEO Specialist – Fintech

Role Overview

• Take full ownership of SEO performance across global markets, including on-page, off-page, and technical SEO initiatives
• Conduct in-depth competitor analysis and market research to develop scalable global SEO strategies based on data and market insights
• Execute and continuously optimise SEO strategies to improve keyword rankings, organic traffic, and conversion performance across different regions
• Perform comprehensive keyword research and build structured content pillars aligned with search intent and business objectives
• Create detailed SEO content briefs and collaborate closely with copywriters and content teams to ensure high-quality, SEO-aligned content production
• Work closely with the Global SEO team to align with overall SEO direction, standards, and best practices across all markets
• Coordinate with cross-functional teams (Content, Development, Design, and Marketing) to ensure smooth execution of SEO initiatives
• Monitor SEO performance through GA4, Google Search Console, Ahrefs, SEMrush, and other SEO tools, while providing regular reporting and actionable optimisation recommendations
• Identify technical SEO issues and work closely with the Development team to resolve them efficiently
• Leverage AI-powered tools to improve research efficiency, content structuring, workflow productivity, and SEO scalability
• Support authority-building initiatives, including backlink strategy planning, outreach, and execution across global markets
• Stay updated on search engine algorithm updates, industry trends, and emerging AI-driven SEO practices to continuously improve strategy and execution

Requirements

• Minimum 3+ years of experience as an SEO Specialist
• Strong proficiency in English, with excellent reading, writing, speaking, and communication skills
• Proven experience managing SEO projects independently across different markets or regions
• Prior experience in the financial services industry.
• Strong understanding of on-page, off-page, and technical SEO best practices
• Experience conducting competitor analysis and developing scalable SEO strategies based on market insights and search trends
• Hands-on experience with tools such as GA4, Google Search Console, Ahrefs, SEMrush, Screaming Frog, or similar SEO platforms
• Experience creating SEO content briefs and collaborating closely with copywriters and content teams
• Strong analytical mindset with the ability to interpret SEO data and translate insights into actionable strategies
• Excellent communication skills and the ability to collaborate effectively with cross-functional teams
• Familiar with AI-powered tools and able to leverage them to improve workflow efficiency, research quality, and SEO execution
• Ability to adapt quickly in a fast-paced environment and manage multiple SEO initiatives simultaneously
• Self-motivated, detail-oriented, and capable of driving projects with minimal supervision

Benefits

• Rewarding career development with regional exposure.
• Continuous team-building activities.
• Festive seasons and monthly birthday celebrations.
• Medical, dental, optical, and gym benefits, along with various types of leave.
• Young, vibrant, and open work culture.