Web Strategy – Growth Manager

Role Overview

• Partner with stakeholders across Marketing, Product Marketing, Brand, SEO, Product, and Engineering to plan and execute web initiatives.
• Help shape the website roadmap based on business goals, user behavior, technical opportunities, and performance data.
• Identify opportunities to improve site structure, navigation, content discoverability, and user journeys.
• Lead and support large-scale web initiatives such as content migrations, site restructures, new page launches, CMS improvements, and website refreshes and redesign efforts.
• Audit existing website experiences and recommend improvements for usability, scalability, and conversion.
• Ensure projects are clearly scoped, documented, prioritized, and communicated across teams.
• Act as a strategic partner to stakeholders while balancing business needs, technical feasibility, and user experience.
• Own the website experimentation program using tools like VWO.
• Build and maintain an experimentation roadmap aligned to business priorities and conversion goals.
• Develop hypotheses grounded in user behavior, analytics, qualitative feedback, and business context.
• Launch A/B tests, multivariate tests, personalization campaigns, and UX experiments focused on improving sign ups, conversion rates, user engagement, CTA performance, navigation flows, and landing page performance.
• Analyze experiment results and communicate insights, recommendations, and next steps to stakeholders.
• Partner with analytics and engineering teams to ensure accurate tracking, measurement, and reporting.
• Create a culture of evidence-based decision making through experimentation and iterative improvement.
• Translate business goals into actionable web strategies and experiment plans.
• Communicate timelines, tradeoffs, risks, and recommendations clearly to stakeholders.
• Help establish scalable processes for web requests, experimentation intake, prioritization, and reporting.

Requirements

• 5+ years of experience in web strategy, growth marketing, web optimization, digital experience, or a related field
• Experience managing complex web projects with multiple stakeholders and moving priorities
• Strong understanding of conversion rate optimization (CRO) and experimentation methodologies
• Hands-on experience running A/B tests and experiments using tools like VWO, Optimizely, or similar platforms
• Experience working with CMS platforms and modern marketing websites
• Strong analytical mindset with experience using tools like GA4, Looker Studio, or other analytics platforms
• Ability to synthesize qualitative and quantitative data into actionable recommendations
• Strong communication and stakeholder management skills
• Highly organized with the ability to manage multiple projects simultaneously
• Comfortable operating independently and driving initiatives forward with minimal oversight.

Benefits

• An inclusive, flexible environment where you can be your authentic self.
• A competitive total compensation package.
• Comprehensive group benefits with no waiting period.
• Remote first company.
• Connect with other Tailscalars IRL.
• Support for your personal and professional development.
• Paid time off and a healthy work-life integration.
• A build-your-own home office setup.
• Generous parental leave program from your first day.