Advertising Sales Executive – Mid-Senior

Role Overview

• Source, qualify, and close net-new advertising and sponsorship revenue across all portfolio platforms
• Build and manage a multi-quarter pipeline with clear stage definitions, forecasting rigor, and conversion discipline
• Consistently meet or exceed individual revenue targets
• Design integrated media programs aligned to client KPIs (awareness, lead generation, policy influence, market positioning)
• Develop pricing, inventory allocation, and performance expectations
• Sell directly to senior stakeholders (CMOs, Heads of Public Affairs, Government Relations, Brand, Growth)
• Engage with media agencies and buying groups where relevant
• Lead all commercial negotiations, contract structuring, and deal closure
• Coordinate with internal marketing, product, and editorial teams to ensure campaign delivery
• Maintain accountability for client outcomes and reporting integrity
• Drive renewals, upsells, and cross-sells across the portfolio
• Identify high-value verticals (e.g., government affairs, healthcare, life sciences, advocacy organizations, professional services)
• Help with initial launch of AllCiv platform and targeting of user base and advertisers
• Represent the portfolio at industry events, conferences, and client meetings
• Provide feedback on product, packaging, and go-to-market strategy

Requirements

• 5–10+ years of direct advertising sales experience (B2B focus preferred)
• Demonstrated success in closing complex, multi-channel media deals
• Track record of quota attainment and revenue growth
• Strong prospecting and pipeline generation discipline (“hunter” profile)
• Ability to construct and sell strategic media programs, not just placements
• Advanced negotiation and deal structuring skills
• Proficiency with CRM systems (e.g., Salesforce) and sales reporting
• Ability to manage forecasting, pipeline hygiene, and sales analytics
• Strong written and verbal communication; capable of producing executive-level proposals
• Ability to work on-site in North Bethesda, MD
• Willingness to travel periodically for client meetings and industry events

Benefits

• Sunwater provides paid comprehensive health insurance with dental and vision
• 401(k) with company matching
• Generous paid time off