Own ad product strategy: define the vision, roadmap and success metrics for CNN’s ad products across web, app, video and emerging platforms, balancing revenue, user experience and advertiser value
Create innovative, differentiated ad experiences: develop new formats, integrations and storytelling experiences that go beyond standard ad units, embedding advertising more natively into the CNN experience in ways that are compelling for advertisers and respectful of users
Optimize performance across ads funnel and ecosystem: improve funnel efficiency (supply → targeting → delivery → measurement) maximizing yield and advertiser outcomes across direct and programmatic, while partnering with WBD to leverage its broader ad stack
Drive product-led monetization across teams: Partner with product leaders to ensure advertising is considered early in the product development and built into core experience and roadmaps
Partner closely with Ad Sales: collaborate to inform product strategy and ensure new ad products are aligned with market needs, supporting go-to-market, packaging and positioning
Advance targeting & personalization: partner with data teams to enable more precise, privacy-compliant audience segmentation and activation
Build and lead team: scale a high-performing ad product team that is data driven, user centric and grounded in experimentation

12+ experience in digital advertising, ad tech or product management, with senior leadership experience
proven track record of building and launching innovative ad products or monetization features (not just operating existing systems)
demonstrated success improving monetization and funnel performance at scale
strong understanding of the digital ad ecosystem (ad serving, programmatic, identity, data platforms, measurement), and experience working in both direct-sold and programmatic advertising
experience developing custom ad experiences (e.g., native, branded content, interactive formats)
ability to drive cross-functional alignment and influence product roadmaps without direct authority
strong cross-functional leadership and stakeholder management skills

VP Product Management, Ad Products

Key skills