Own the product roadmap across online ordering, restaurant marketing tools, and consumer insights, ensuring each area reinforces the others toward the goal of driving more orders
Define and track the metrics that matter—order frequency, reorder rate, marketing campaign conversion, diner lifetime value—and use them to make and defend prioritization decisions
Build and evolve the marketing tools restaurants use to reach their guests: email and SMS campaigns, automated re-engagement flows, promotions, and loyalty programs
Develop the consumer insights layer that translates ordering behavior, campaign performance, and guest data into clear, actionable intelligence for restaurant operators
Identify opportunities to connect signals across products—using ordering data to personalize marketing, and marketing results to improve the ordering experience
Run continuous discovery: user interviews, operator feedback sessions, funnel analysis, and A/B experiments across all three product areas
Translate insights and business goals into clear, well-scoped requirements that enable engineering to move fast without rework
Partner with Engineering, Design, Marketing, Sales, and Customer Success to deliver solutions that operators can trust and diners actually love

3–5 years of product management experience owning a consumer-facing or growth-focused digital product with documented, measurable outcomes
Demonstrated ability to manage multiple related product areas simultaneously and articulate how they connect toward a shared goal
Fluency with product and marketing analytics: funnel analysis, cohort data, campaign performance metrics, and A/B testing without needing a data analyst to guide you
Strong written communication: clear PRDs, executive narratives, and requirement docs that cross-functional teams actually rely on
Comfortable operating with ambiguity—able to build conviction from data and instinct and bring others along

Product Manager

Key skills