Public Relations Manager

Role Overview

• Own the commercial outcome of PR and Partnerships: branded search growth, new-market awareness, contribution to organic revenue
• Lead a team of two: a PR and Copy Specialist and a Content Specialist. Set priorities, run the cadence, raise the bar
• Get the fundamentals right first: press releases, editorial direction, brand storytelling, content hygiene
• Partner with merchandising on house-brand collections with influencers, designers, and cultural figures. Small, sharp, fashion-forward drops
• Run our Brand Ambassador programme: real ambassadors with real reach, not token influencer gifting
• Build a diversified earned media footprint that drives branded demand: tier-1 publications, niche authority sites, cultural outlets. These are the mentions that feed LLMs and build authority
• Drive partnerships: sports RX, smart eyewear, community sports teams, NGO tie-ups, cultural institutions. Make SmartBuyGlasses a name people encounter outside the ad break
• Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial — brand mention volume is what feeds SEO and AI search visibility
• Work hand in hand with our Social and Influencer lead to convert influencer reach into branded search lift
• Set editorial direction for brand content on site: storytelling, launches, collab narratives, brand pages. Work with our SEO lead on priorities
• Run the editorial engine week-to-week: calendar, brief templates, review loops, output quality, speed to publish
• Track AI search visibility (SGE, AI Overviews, LLMs) and shape PR and mentions so our brand surfaces in the answers
• Run disciplined experiments on formats, hooks, and distribution. Kill what doesn’t work fast
• Translate results into clear commercial insights — no fluff reporting

Requirements

• 5+ years hands-on experience in PR, Brand, or Partnerships at a consumer, fashion, lifestyle, or e-commerce brand, with direct ownership of commercial outcomes
• Alignment with our company’s 5 core values: Passionate, Entrepreneurial, Smart, Collaborative and Caring
• Growth mindset. You open doors, pick up the phone, follow up, ship at 85%. You don’t wait for permission or perfect briefs
• Track record of collabs, brand partnerships, or licensing wins you can point to by name (size doesn’t matter as much as the story)
• Experience placing media coverage in fashion, lifestyle, or business publications
• Comfortable working with merchandising and product teams on branded collaborations and collections
• Strong commercial acumen — you think in branded search lift, repeat rate, and revenue, not impressions or EMV
• Experience integrating PR with influencer and social to drive brand awareness
• Experience managing a small in-house team or wanting to step up to it
• Excellent written and verbal English communication
• You partner naturally with SEO and performance teams — you know what feeds search and AI visibility even if you don’t own the technical side
• Self-starter with a bias for action
• A strategic mindset with strong understanding of brand building, user behaviour, and funnel metrics
• High attention to detail and a proactive, self-starting attitude
• Problem-solving ability and creativity in a fast-paced environment
• A passion for learning and improving continuously

Benefits

• Competitive base + monthly performance bonus + fast-track career growth
• Exposure to founders & C-level
• Work from anywhere: WFH or hybrid — your choice
• Real career acceleration: we want to mentor ambitious people and fast-track their growth
• Monthly bonuses tied to performance and commercial wins
• Flexible holidays and autonomy over your time
• Fast decisions and shipping culture. Days, not quarters.