Social Media, Influencer Marketing Specialist

Role Overview

• Develop and implement the Organic Social Media Marketing Strategy and improve current processes in line with business goals.
• Create engaging social programs, both editorial and promotional, with a cohesive point of view and brand voice to grow community and engagement.
• Manage content creation, curation and copywriting for daily posts.
• Apply basic design skills through Adobe and/or Canva.
• Attend photoshoots and travel when needed to create unique social content and push influencer collaborations.
• Represent SmartBuyGlasses at influencer events and brand booths across Europe alongside our senior team.
• Oversee day-to-day social media channel management, including scheduling across all platforms, managing community engagement, and responding to DMs.
• Manage any outsourced help with channel management.
• Develop and maintain the social media content calendars for Facebook, Pinterest, Instagram, YouTube and TikTok.
• Coordinate asset creation, including copy, statics, infographics and videos for social platforms (organic and paid), in collaboration with the internal creative team and freelancers.
• Monitor performance analytics and competitive benchmarking regularly.
• Understand the effectiveness of strategy and creative. Make recommendations for continuous improvement.
• Stay at the forefront of influencer marketing: trends, channel algorithms, platform changes, legal requirements, and shifts in the influencer community.
• Brainstorm new, creative approaches to influencer campaigns.
• Create impactful influencer campaigns.
• Oversee a team of specialists to audit and outreach to influencers, and negotiate and brief influencers to deliver impactful content.
• Analyse data from various sources, identify gaps in the influencer marketing process, and work with the marketing teams to rectify them.
• Deliver influencer strategy objectives and maximise commercial opportunities through clear analysis and reporting.

Requirements

• 3+ years hands-on experience in social media and influencer marketing at a consumer, fashion, lifestyle, or e-commerce brand
• Alignment with our company’s 5 core values: Passionate, Entrepreneurial, Smart, Collaborative and Caring
• Growth mindset. You ship daily, test fast, kill what doesn’t work, and don’t wait for permission
• Proven track record growing branded social channels at scale (named examples, specific outcomes)
• Knowledge of current influencer rates, contract norms, and FTC/ASA disclosure rules
• Solid understanding of social and content performance metrics (and what’s vanity vs commercial)
• Strong written and verbal English. Creative copy instinct
• Experience with Canva, Adobe, CapCut or basic video editing tools
• Storyteller by nature. You think in hooks, formats, and emotional triggers
• Collaborative but able to ship independently in a fast-paced, deadline-driven environment

Benefits

• Monthly bonuses tied to performance and commercial wins
• Flexible holidays and autonomy over your time
• A free pair of designer eyewear of your choice for every anniversary date