Key skills
Switching
About this role
Role Overview
- Manage end-to-end SEO across multiple clients or brands simultaneously
- Strong in link building (priority) and advanced technical SEO
- Comfortable handling 5–10 clients, switching between brands daily
- Collaborate with copywriters, write or brief content when needed
- Clear and confident communicator, working effectively in a remote setup aligned with Australian business hours
- Implement SEO strategies across multiple brands
- Align keyword intent and business goals
- Conduct research, implementation, and provide recommendations
- Manage assigned clients independently where required
- Conduct in-depth technical SEO audits
- Identify issues affecting website performance including crawlability and site speed
- Ensure SEO best practices are applied across web development, UX, and content
- Develop and execute backlink acquisition strategies
- Identify high-quality link opportunities with publishers, partners, and media
- Monitor backlink profiles
- Analyze organic traffic trends, keyword rankings, and search visibility
- Run A/B tests and experiments
- Report insights and areas of opportunity
Requirements
- 5 years SEO experience
- Agency experience preferred, in-house candidates must have experience managing multiple brands or websites at the same time.
- Experience working across multiple brands or websites
- Experience working in Gaming, Sports Betting, or Casino industries (Advantageous).
- Strong experience in:
- SEO strategy
- Technical SEO (advanced)
- Backlink acquisition
- Experience in content writing (lower priority)
- Proficiency in:
- Google Search Console
- Ahrefs
- SEMrush
- Screaming Frog
- GA4
- Ability to analyse and interpret SEO data
- Understanding of:
- Google algorithm updates
- Search ranking factors
- SEO best practices
- Experience collaborating with cross-functional teams
Tech Stack
- Switching