Own the commercial definition and value narrative for:
Retail discounts programme
Financial benefit programmes
Reward Gateway Select
PSP (Public Sector Programme)
Global scheme & multinational benefits
Shape programme positioning for different segments and verticals.
Own pricing, bundling and packaging strategies for these products.
Translate programme enhancements and merchant updates into clear GTM activity.
Build GTM materials, program brochures, talk tracks, and value frameworks.
Partner with Marketing to create campaigns and seasonal promotions.
Ensure frontline teams are fully trained and ready for every launch cycle.
Analyse merchant performance, utilisation trends and programme ROI.
Use insights to refine proposition structure, messaging and campaign strategy.
Partner with CS and Sales to understand client and user needs.
Monitor competitor benefits programmes, pricing and customer incentives.
Conduct win/loss analysis for benefit-led deals and PSP-specific opportunities.
Build sales collateral, ROI tools, benefit explainer packs and vertical-specific positioning.
Equipping CS with adoption frameworks to increase end-user utilisation.
Ensure all programmes meet commercial, operational and compliance standards.
Maintain consistent naming, positioning and documentation across materials.
Govern promotional activity to protect margin and brand alignment.

Proven experience in proposition management, product marketing, commercial strategy or category/benefit management.
Demonstrated experience in retail programmes, employee benefits, rewards, or consumer value propositions.
Strong understanding of commercial levers in discount/benefit ecosystems.
Proven success influencing product development and shaping commercial offerings.
Experience working cross-functionally across Merchant, Product, Marketing, Sales and CS.
Commercial Acumen: Understands margins, programme structures, benefits economics, and promotional strategy.
Narrative & Positioning: Proven ability to craft compelling value stories for discount programmes and benefits.
GTM Expertise: Skilled in turning programme changes into clear, impactful GTM activity.
Analytical Insight: Comfortable analysing merchant performance, utilisation trends, and customer data.
Cross-Functional Influence: Works well with merchant teams, global partners, product, finance and commercial leadership.
Execution Excellence: Structured, disciplined, and able to produce high-quality GTM assets quickly.

A flexible holiday plan of up to 40 days per year
£400 a year Wellbeing Allowance
Private Medical Insurance
Allowance for professional development books, E-books, and podcasts
Contributory pension scheme
Employee, friends and family discounts across 1200+ retail, hospitality and lifestyle brands

Commercial Proposition Manager – Programmes, Benefits

Key skills