Senior Marketing Analyst

Role Overview

• Define and execute the marketing strategy for the ConectCar Empresas business vertical;
• Develop, together with the marketing and product teams, the value propositions of solutions for companies;
• Conduct benchmarking, market research and surveys with customers and leads, structuring insights on pain points, needs and business opportunities;
• Define and keep updated the ICP, personas and segmentations, guiding communication, acquisition and prioritization strategies;
• Plan and execute the strategic and tactical Communication Plan (channels, calendar, formats and messages), focusing on acquisition, sustainment and retention (full funnel);
• Execute the various initiatives for the ConectCar Empresas vertical;
• Negotiate, execute and oversee industry events;
• Manage the area budget;
• Enable the full sales communication logic, supporting the commercial team with messaging, sales arguments, materials and guidance;
• Manage execution with Creative, PR, Media and CRM teams through the creation of briefings;
• Monitor dashboards, metrics and KPIs, tracking the performance of actions, campaigns and product;
• Work analytically on the marketing funnel and performance metrics (CTR, CPC, CPM, CPA, CAC, ROI, ROAS), proposing continuous optimizations;
• Track product metrics (acquisition, activation, retention, revenue and referral) and run A/B tests, from hypothesis formulation to results analysis;
• Collaborate with the product squad;
• Work integrally with multidisciplinary teams (Technology, Marketing, UX, Data, Sales, Finance, Legal, Customer Service and others);
• Lead and direct, as the business representative, the initiatives under your responsibility, delivering regular presentations.

Requirements

• Previous experience working in marketing
• Previous experience in communication planning
• Previous experience working with digital products
• Ability to adapt to different contexts and needs
• Previous experience producing and executing events
• Familiarity with automatic toll payment services in the market, or experience with such services, providing at least a basic understanding of their operation and business models is a plus
• Experience in the transportation, logistics and fleet market (B2B) is a plus
• Experience in the Fintech segment is a plus

Benefits

• Ownership culture: you own your career journey and have room to innovate;
• Collaborative environment: we believe great results come from teamwork;
• Purpose-driven focus on results: we deliver real value to the business and to people;
• Continuous development: we encourage ongoing learning and professional growth;
• Diversity and inclusion: we respect and value the differences that make our team stronger.