Lead Director, Strategic Marketing

Role Overview

• Set and lead the strategic creative direction that supports long‑term membership growth and retention
• Define the narrative, positioning, and creative strategy for Aetna Medicare
• Guide strategic creative planning across the Medicare portfolio
• Partner closely with CVS Health and Aetna brand teams
• Provide hands‑on creative direction for priority initiatives

Requirements

• Bachelor’s degree or equivalent experience
• 10 to 15 years of experience in strategic marketing, brand strategy, or integrated marketing
• Strong knowledge of B2C marketing principles
• Experience leading marketing strategy and/or creative direction for large‑scale, multi‑channel campaigns
• Strong problem‑solving and decision‑making skills
• Proven ability to translate business objectives, customer insights, and research into clear creative and marketing strategy.

Benefits

• medical, dental, and vision coverage
• paid time off
• retirement savings options
• wellness programs
• comprehensive benefits package