Build and manage paid search, Local Service Ads, Performance Max, display, video, and paid social campaigns across Google Ads, Meta, Microsoft Ads, and the rest of the paid stack.
Own account architecture across client accounts, including campaign and ad group structure, keyword segmentation, audience definitions, asset feeds, negative lists, and the exclusions that protect spend.
Diagnose CPA spikes, conversion drops, lead quality issues, and performance shifts.
Lead search query analysis, audience and placement reviews, and bidding model tuning.
Own conversion tracking integrity, including Google Tag Manager, server-side tagging, offline conversion uploads, Google Analytics 4 events, and call tracking integrations.
Monitor paid KPIs across assigned accounts, including spend, impressions, CTR, CPC, CPL, CPA, conversion rate, lead quality, ROAS, and pacing.
Review paid media deliverables for platform accuracy, build quality, tracking integrity, and client readiness.

4 to 7 years of professional paid media experience, preferably in an agency environment.
Proven track record of paid media execution that improved lead volume, lead quality, CPA, ROAS, or local search performance.
Strong hands-on experience with Google Ads campaign builds, Local Service Ads management, Meta Ads, and complex troubleshooting.
Experience directing or reviewing paid creative production, including creative briefs, ad copy guidance, landing page recommendations, and conversion path design.
Hands-on experience using and building AI workflows in day-to-day paid media work, including prompt engineering, custom skill or workflow creation, and AI-assisted execution at scale.
Comfort reading conversion tracking implementations and identifying issues at the tag level, including the ability to write specs, work alongside developers, and verify implementation.
Familiarity with Google Ads, Google Local Service Ads, Meta Ads Manager, Microsoft Ads, Google Tag Manager, Google Analytics 4, CallRail or equivalent call tracking, Looker Studio, or similar platforms.
Experience working within WordPress or similar CMS environments, including familiarity with how landing pages, plugins, and template logic affect paid performance and tracking.
Prior experience in local paid media, legal marketing, family law, or service-based industries strongly preferred.
Experience mentoring junior team members or reviewing paid media work preferred.

Paid Media Manager

Key skills