Key skills
Communication
About this role
Role Overview
- Own and improve key lifecycle performance metrics, including lead-to-first purchase, first-to-second purchase, and repeat purchase behavior
- Lead lifecycle strategy across email, SMS, direct mail, post-purchase communication, app messaging, packaging inserts, and on-site flows
- Build and optimize customer journeys, including welcome, browse abandonment, cart abandonment, win-back, referral, and post-purchase flows
- Develop lifecycle calendars and seasonal campaigns that drive engagement without relying heavily on discounting
- Partner with creative and marketing teams to develop cohesive messaging and campaign execution
- Establish and scale direct mail as an integrated lifecycle marketing channel
- Oversee deliverability, segmentation, attribution, list hygiene, automation, governance, and reporting systems
- Analyze customer behavior and lifecycle performance to identify growth opportunities
- Develop lifecycle testing strategies and optimize retention-focused campaigns
- Build and scale the lifecycle marketing team as business needs evolve
- Report on lifecycle performance, customer engagement, and revenue contribution regularly
Requirements
- Led lifecycle marketing for a DTC brand with a strong retention and repeat purchase focus
- Owned email, SMS, and customer retention systems in-house
- Built lifecycle programs focused on long-term customer relationships rather than short-term urgency
- Managed lifecycle platforms such as Klaviyo and related marketing automation systems
- Developed customer segmentation, automation, and deliverability strategies
- Worked within emotionally driven DTC categories such as gifting, family, wellness, or memory preservation
Benefits
- Healthcare coverage (medical, dental, and vision)
- Health Savings Account (HSA) eligibility
- Short-term disability coverage available after the waiting period
- Free 24/7 access to TextCare medical support
- Retirement plan with employer match
- Competitive paid time off (PTO) policy
- Apple hardware and the tools needed to do your best work
- Opportunity to shape the customer experience and retention strategy of a nationally recognized brand
- Collaborative, fast-moving, and growth-oriented team culture