Senior Manager, Global eCommerce Playbook, Content Strategy

Role Overview

• Own the Playbook (best content practices) vision and operating model
• Lead the strategy, governance, and continuous improvement of the global eCommerce Playbook for HP
• Define standards for best-in-class digital product experiences across PDPs, partner pages, comparison modules, rich media, and supporting content
• Ensure the Playbook reflects both global consistency and local market realities
• Establish a clear framework for how content should adapt by channel, category, product tier, and audience need
• Translate business and product priorities into content requirements
• Partner with product, category, marketing, and regional teams to identify what content is needed for successful launches and always-on optimization
• Build scalable requirements for product storytelling, value proposition hierarchy, feature communication, visual assets, educational content, and conversion-driving modules
• Ensure content strategies support both premium launches and high-volume operational needs
• Drive content readiness and commercial excellence
• Support new product introduction readiness by defining the required content package, timing, and channel priorities
• Ensure launches are supported with the right content guidance for global, regional, and partner execution
• Help teams prioritize what matters most for business impact rather than producing content for content’s sake
• Improve digital shelf quality and shopper experience
• Use data, audits, benchmarks, and market feedback to identify gaps and opportunities across digital experiences
• Recommend improvements to structure, messaging, imagery, navigation, comparison, education, and conversion elements
• Champion customer-first thinking in how products are presented online
• Align global strategy with local execution
• Serve as the bridge between worldwide teams and local market teams
• Ensure the Playbook is useful in real-world execution with digital tools (syndication), not just a global PPT document nobody uses
• Enable markets with clear guidance, frameworks, examples, and decision support
• Balance governance with flexibility where channel, country, or category differences require it
• Influence stakeholders across a complex organization
• Work across marketing, eCommerce, category, product marketing, operations, design, analytics, and regional teams
• Align stakeholders around priorities, standards, timelines, and tradeoffs
• Drive decisions in environments where ownership may be distributed and not always clean
• Connect content strategy to business impact
• Test, Test, Test: test local and scalable practices to validate optimization opportunities
• Define and track the right success metrics for Playbook adoption and content effectiveness
• Use performance insights to refine standards over time

Requirements

• 8+ years in eCommerce, digital merchandising, content strategy, product marketing, digital experience, or related fields
• Strong experience building or managing scalable content frameworks for complex product portfolios
• Experience supporting global organizations with regional or market-level execution needs
• Strong understanding of product detail pages, digital shelf best practices, content hierarchies, and shopper decision-making
• Experience working cross-functionally across business, marketing, content, operations, and regional teams
• Proven ability to translate ambiguity into structured frameworks, priorities, and action plans
• Strong executive communication and stakeholder management skills

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave