Key skills
Analytics
About this role
Role Overview
- Collaborate with internal stakeholders and agency partners to support programmatic display and paid media strategies across awareness, consideration, and demand generation campaigns
- Plan, launch, and manage paid media campaigns across DSPs and platforms including DV360, Google Ads, YouTube, and Connected TV
- Execute media buys across trade publications and digital channels
- Manage and optimize Google Ads campaigns across display, YouTube, and remarketing initiatives
- Analyze campaign, audience, and conversion data to optimize bids, budgets, pacing, creative rotation, frequency, and targeting strategies
- Support budget planning, forecasting, pacing, and performance-based media allocation decisions
- Partner closely with analytics, web, content, and regional marketing teams to support campaign execution, attribution, landing page performance, and lead conversion
- Translate campaign performance data into clear insights, reporting, and actionable recommendations for stakeholders
Requirements
- 5–8+ years of experience managing paid media campaigns, including programmatic display and Google Ads
- Bachelor's degree in marketing, business, or related field
- Strong command of DSPs, audience strategies, and measurement frameworks
- Strong knowledge and expertise of advertising platforms (Google Adwords, Zoominfo Marketing, etc)
- Working knowledge of YouTube buying and measurement
- Experience in keyword and contextual targeting and audience targeting techniques
- Strong analytical skills with the ability to interpret campaign data and translate insights into optimization recommendations
- Experience in B2B, enterprise, or long buying-cycle environments preferred
Benefits
- medical, dental, and vision plans
- participation in 401(K) (USA) & DCPP (Canada) with company matching
- Employee Stock Purchase Program (ESPP)
- Employee Assistance Program (EAP)
- company-paid holidays
- paid sick leave
- vacation time