Salesforce Marketing Cloud Consultant

Role Overview

• Serve as the primary day-to-day client lead for Salesforce Marketing Cloud engagements, building trusted relationships with marketing, brand, digital, and commercial stakeholders.
• Lead client-facing discovery sessions, journey mapping workshops, and working sessions to understand business goals, campaign objectives, customer journeys, audience needs, and success metrics.
• Capture, analyze, and document business and functional requirements for email, SMS, web, and omnichannel engagement programs.
• Translate business goals and requirements into Marketing Cloud solution designs, process flows, user stories, acceptance criteria, journey requirements, and implementation-ready backlog items.
• Define future-state customer journeys, audience segmentation approaches, content sequencing, trigger logic, and campaign orchestration requirements.
• Partner with Solution Architects, Marketing Cloud Developers, and delivery teams to ensure requirements are complete, feasible, and aligned to platform best practices.
• Act as the bridge between business stakeholders and technical teams, driving alignment across client, delivery, and agency partners.
• Lead implementation coordination across client teams, internal developers, QA, PMO, and agency partners.
• Support omnichannel engagement strategy, journey planning, and customer journey mapping across Marketing Cloud and adjacent digital touchpoints.
• Work with agencies and client marketing teams to align campaign strategy, content readiness, asset delivery, deployment timelines, and launch sequencing.
• Provide informed solution guidance on Salesforce Marketing Cloud capabilities, including Journey Builder, Email Studio, Mobile Studio, Automation Studio, Contact Builder, audience segmentation, and personalization use cases.
• Support Data Cloud-driven engagement requirements including audience activation, segmentation, identity considerations, and downstream use in Marketing Cloud.
• Support implementation planning, backlog prioritization, UAT planning and execution, including test scenario definition, defect triage, business validation, and sign-off coordination.
• Monitor project progress, manage risks and dependencies, and keep stakeholders aligned on scope, timing, and decisions.
• Own functional solution documentation including process maps, requirements documents, decision logs, journey maps, and release summaries.
• Support post-launch optimization and customer success activities, including roadmap planning, enhancement intake, and continuous improvement recommendations.
• Support regulated life sciences delivery needs, including documentation quality, traceability, consent considerations, and change control discipline.

Requirements

• 6+ years of experience across Salesforce Marketing Cloud, marketing technology, business analysis, customer success, consulting, engagement management, or similar client-facing delivery roles.
• Required pharma, biotech, healthcare, or regulated life sciences marketing technology experience.
• Required experience supporting Salesforce Marketing Cloud programs in a delivery, business analysis, customer success, architecture, or campaign operations capacity.
• Hands-on Salesforce Marketing Cloud experience sufficient to understand journey logic, campaign configuration, audience segmentation, audience data, deployment workflows, and platform constraints.
• Strong experience leading discovery, requirements gathering, journey design, and writing high-quality user stories, acceptance criteria, functional specifications, and test scenarios for email and omnichannel programs.
• Experience leading client engagements and managing customer relationships through implementation and ongoing optimization.
• Experience working with development teams and coordinating with developers, QA, PMO, and agency partners to drive implementation, testing, launch, and issue resolution.
• Experience working with agencies and managing multi-party delivery models.
• Strong understanding of email marketing, omnichannel engagement, customer journey mapping, digital marketing operations, campaign delivery, and engagement measurement.
• Strong communication, facilitation, and stakeholder management skills.

Tech Stack

• Cloud

Benefits

• 401k match
• Comprehensive group health, dental, vision benefits
• Life insurance/LTD
• Discretionary PTO