Develop and expand the Dutch market for AWP / MEWP solutions.
Actively acquire new customers across the Netherlands and Benelux region.
Build and manage strategic key accounts within your territory.
Work closely with customers across the following sectors: Equipment rental companies, Construction companies, Industrial and infrastructure clients.
Establish and maintain long-term customer relationships in the Dutch market.
Negotiate commercial terms, pricing structures, and contract agreements.
Collaborate closely with service, technical, and after-sales teams.
Represent the company at trade fairs, industry events, and customer engagements across the Benelux region.
Conduct regular field visits and maintain strong local market presence.

Minimum 5 years of experience in technical B2B field sales.
Proven track record in Key Account Management.
Experience in AWP / MEWP or comparable access equipment / construction machinery.
Experience working in an OEM (manufacturer) environment.
Proven sales responsibility (≥ €1M annual revenue).
Strong existing network within the Dutch rental and construction industry.
Excellent English communication skills (business fluent).
Dutch language skills are a strong advantage (B2/C1 preferred depending on responsibility level).
Independent, structured, and results-driven working style.
High willingness to travel within the Netherlands and Benelux region.

Sales Manager – AWP, MEWP

Key skills