Execute CRM and promotional campaigns
Coordinate pre-planned, seasonal, and real-time campaigns to align with customer needs and commercial objectives
Own day-to-day campaign setup, QA, deployment, and reporting across CRM and promotional tools
Ensure all messaging and promotional materials are accurate, compliant, and delivered on schedule
Partner with stakeholders to implement campaign mechanics, targeting, offer structures, and messaging
Track and report on campaign performance, identifying optimization opportunities
Execute testing plans and support continuous improvement initiatives

2+ years of experience in CRM, promotions, or lifecycle marketing within online gaming, sportsbook, casino, or a similar digital industry
Experience working with CRM platforms (e.g., Braze, Optimove) and/or promotional management tools
Strong attention to detail and ability to manage multiple campaigns simultaneously
Comfort working in a fast-paced, launch-focused environment
Ability to interpret performance data and translate insights into actionable improvements
Strong written and verbal communication skills
Experience collaborating with cross-functional teams including commercial, product, and compliance
An understanding of regulatory considerations across different jurisdictions (Canada experience is a plus)

Coordinator – Sportsbook Promotions, CRM

Key skills