Execute paid advertising campaigns across major digital platforms, including Meta, TikTok, Google, Snapchat, and other emerging channels
Proactively identify and recommend specific acquisition improvements and channel optimizations based on performance analysis
Contribute to retention and engagement initiatives through channel execution and lifecycle insights
Identify growth experiments, conversion opportunities, and user acquisition improvements in partnership with product and analytics teams
Analyze campaign performance, including CAC, ROAS, payback periods, creative performance, funnel conversion, and retention metrics
Collaborate with creative, influencer, product, and analytics teams to turn insights into growth actions
Build and maintain testing frameworks for paid ads, creative, landing pages, and offers
Support a high-velocity growth culture through structured experimentation, clear reporting, and disciplined execution
Help Cal AI maintain a high-velocity growth culture through rapid experimentation, clear reporting, and disciplined execution
Manage multiple projects simultaneously, making informed tradeoffs and escalating risks to your manager as needed.

2-4 years of experience in growth, paid acquisition, performance marketing, or consumer app marketing
Hands-on experience running paid advertising campaigns profitably for a consumer mobile app, subscription app, health/wellness app, or similar product
Working knowledge of Apple Search Ads, Meta, and TikTok; experience with Snapchat or Google is a plus
Solid understanding of CAC, LTV, ROAS, payback period, and core subscription app economics
Experience supporting creative testing and collaborating with UGC creators, influencers, or creative strategists
Analytical mindset with comfort working in dashboards, attribution tools, and performance data
Experience with mobile attribution platforms such as AppsFlyer, Adjust, Singular, Branch, or similar
Clear communicator who can craft data-backed recommendations and tailor messaging to different audiences.

Growth Marketing Specialist

Key skills