Technical SEO, AI Growth Specialist

Role Overview

• Develop and execute strategies to improve TrainingPeaks' presence in AI-generated answers, featured snippets, and knowledge panels across Google, ChatGPT, Perplexity, and emerging platforms
• Audit and optimize structured data (schema.org markup) to make our content more machine-readable and citation-worthy
• Research how AI systems surface training and endurance content, and identify gaps where TrainingPeaks should be the authoritative source
• Partner with content and product teams to shape content for answer-engine discoverability — entity clarity, factual depth, and semantic structure
• Conduct regular technical audits covering crawlability, indexation, site architecture, and internal linking
• Monitor and improve Core Web Vitals and page experience signals in collaboration with engineering
• Manage XML sitemaps, robots.txt, canonical tags, hreflang, and redirect strategies
• Stay current on search algorithm updates and assess their impact on TrainingPeaks properties
• Own SEO/AEO performance reporting — building dashboards and delivering regular insights to marketing leadership and stakeholders
• Define and track KPIs across organic search, AI citation share, and answer-engine visibility
• Use tools like Google Search Console, GA4, Semrush/Ahrefs, and Looker Studio to surface actionable data
• Run A/B and multivariate tests to evaluate optimization hypotheses and report on outcomes
• Partner with content, growth, and engineering teams to ensure SEO/AEO best practices are embedded in site builds, feature launches, and editorial workflows
• Contribute to a culture of search literacy across the marketing org — sharing learnings, writing playbooks, and mentoring teammates

Requirements

• 3–5 years of hands-on SEO experience, with demonstrated knowledge of technical SEO fundamentals
• Emerging expertise or genuine curiosity in AEO — you've been paying attention to how AI systems surface content and you have a point of view on it
• Proficiency with core SEO tools (Google Search Console, Semrush or Ahrefs, Screaming Frog or similar)
• Strong analytical skills — comfortable building reports in GA4, Looker Studio, or comparable BI tools
• Solid understanding of HTML, structured data / JSON-LD, and how search engines crawl and render pages
• Clear communicator who can translate technical findings into business impact for non-technical stakeholders
• Self-directed with strong organizational skills — you manage your own priorities and proactively flag issues
• Experience in a SaaS, health tech, or sports/fitness context (desired)
• Familiarity with Python or SQL for data analysis (desired)
• You're an endurance athlete yourself with experience using TrainingPeaks (desired)

Tech Stack

• Python
• SQL

Benefits

• We offer comprehensive health benefits including medical, dental, and vision insurance; health savings and flexible spending accounts, paid parental leave; and an employee assistance program.
• Additional coverage options including Accident & Critical Illness insurance as well as Hospital Indemnity are also available.
• We offer several company paid options including Short Term Disability, Long Term Disability, as well as Basic Life Insurance and AD&D.
• Additional coverage options including Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child are also available.
• We offer a 401(K) including a company match.
• We observe 12 paid holidays annually and provide discretionary Flexible Time Off. Employees also receive free access to our products, corporate discounts, and professional development resources.
• Access to the Performance and Recovery Center (PARC), our on-site fitness facility, as well as employee only access to on-site locker rooms and showers.
• Employee only access to secure, indoor bike storage and access to e-bikes exclusively to Peaksware employees.
• Access to our onsite Music and Podcast Studio.