Senior Product Manager, HCP Marketing

Role Overview

• Support development and execution of HCP marketing strategy aligned with brand objectives and commercial priorities
• Contribute to brand planning, launch readiness, and tactical planning processes
• Help shape HCP promotional strategy and messaging based on customer insights, market dynamics, and competitive intelligence
• Translate complex scientific and clinical data into clear, compelling HCP-focused promotional narratives
• Identify opportunities to optimize HCP engagement across customer touchpoints and channels
• Lead development and execution of HCP promotional initiatives to support brand performance and launch objectives establishing scalable commercial processes and operating discipline within a growing organization
• Own assigned promotional workstreams from strategy through execution, measurement, and optimization ensuring flawless delivery while balancing speed, quality and compliance
• Develop tactical plans aligned with approved strategic direction, including timelines, budgets, and execution plans
• Serve as primary day-to-day marketing lead with the AOR across HCP promotional initiatives
• Provide clear strategic direction, feedback, and decision-making to agency partners to ensure high-quality deliverables
• Partner closely with Medical, Regulatory, Legal, Commercial Operations, Sales, Market Access, Analytics, and Market Research teams to drive aligned execution
• Lead promotional materials through review and approval processes in partnership with cross-functional stakeholders
• Leverage market research, analytics, field insights, and competitive intelligence to inform decision-making
• Monitor performance of promotional initiatives and identify opportunities for optimization
• Manage HCP marketing budgets across assigned initiatives tracking timelines, milestones, deliverables, and agency spend

Requirements

• Minimum bachelor’s degree required; advanced degree (MBA, PharmD, MS, or related field) preferred
• Minimum 7 years pharmaceutical or biotech commercial experience
• HCP marketing experience with demonstrated promotional ownership
• Proven experience developing and executing HCP promotional campaigns
• Ability to translate scientific complexity into effective commercial promotion
• Strong strategic thinking with demonstrated executional excellence
• Strong cross-functional collaboration and stakeholder management capabilities
• Strong communication and platform skills (will be the face of marketing to the field force)
• Analytical mindset with ability to draw actionable insights from multiple data sources
• Experience managing agency partners required
• Experience working within promotional review / MLR processes required
• Launch experience strongly preferred
• CNS / psychiatry / specialty pharmaceutical experience preferred
• Experience in small biotech or fast-paced growth environments strongly preferred
• Up to 40% travel will be required based upon business needs.

Benefits

• 100% paid health benefits including Medical, Dental and Vision for you and your dependents
• 401(k) program with company match and vesting after the turn of the first month after your start date
• Flexible time off
• Generous parental leave and some fun fringe perks!