Manage all brand and content marketing websites, ensuring best-in-class performance, reliability, and user experience.
Oversee day-to-day website operations and the platforms that support website creation, maintenance, and optimization.
Define and manage core user journeys and UX frameworks to optimize customer paths toward engagement, conversion, and business outcomes.
Collect, evaluate, and prioritize feature and enhancement requests, developing business cases to inform the global product roadmap.
Lead and document website and platform migration projects, including internal and external acquisitions.
Oversee website integrations and APIs, ensuring seamless data flow between platforms to support customer and business objectives.
Analyze user behavior and engagement to generate actionable, data-driven insights.
Design and execute A/B and multivariate testing programs to improve UX, conversion rates, SEO performance, and overall site effectiveness.
Proactively delivers clear, actionable reporting on website and campaign performance to demonstrate ROI and identify optimization opportunities.
Manage and mentor a team of website specialists, providing clear direction, ongoing feedback, and development opportunities.

Have proven experience managing complex, multi-site web ecosystems within a marketing or digital environment.
Demonstrate deep understanding of UX, customer journeys, CRO, SEO, and website performance best practices.
Possess hands-on experience with CMS platforms, analytics tools, tag management systems, and A/B testing frameworks.
Demonstrate the ability to manage platform rollouts, integrations, and migration projects.
Have experience leading and developing high-performing teams.
Have excellent stakeholder management and communication skills, with the ability to translate business needs into technical and functional requirements.
Be highly analytical, organized, and comfortable driving decisions through data and insight.

Digital Website Manager

Key skills