Influencer Social Media Strategist

Role Overview

• The Social Strategist is responsible for crafting and executing comprehensive social media strategies for clients across diverse industries.
• This role involves developing unique brand voices, managing influencer relationships, and overseeing A-Z content creation and execution.
• As a highly autonomous and creative team member, the Social Strategist navigates a fast-paced workload, actively participates in team collaboration, and remains at the forefront of industry trends to consistently drive innovative and impactful social media campaigns for clients
• Create and execute comprehensive social media campaign strategies tailored to each client's goals and target audience, including influencer relationships.
• Proficient in strategically driving influencer programming through identifying, vetting, and slating influencer talent and creators for campaigns.
• Efficiently manage a dynamic workload, working independently to prioritize tasks and meet deadlines for multiple client accounts.
• Craft compelling and on-brand copy and creative for social media posts and influencer campaign plans and briefs, utilizing past months performance to drive strategic changes while incorporating trend-driven and relevant social context.
• Create and implement monthly content calendars that align with the overall social media strategy, ensuring consistent posting schedules and content themes for client accounts.
• Stay up-to-date with the latest social media trends, emerging platforms, and algorithm changes, actively bringing fresh ideas and strategies to the team.
• Actively participate in team meetings, contributing creative insights, sharing industry updates, and collaborating on cross-functional initiatives.
• Maintain clear and effective communication with clients, providing regular updates on campaign progress, results, and recommendations for improvement.
• Employ AI technologies to enhance and optimize business processes.
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

Requirements

• 2+ years of experience in social media (agency experience preferred)
• Proactive in staying current with the latest trends, algorithm changes, and platform updates in the social media landscape, must have examples of applying this knowledge to enhance strategies
• Proven track record of successfully managing social media strategies for multiple clients spanning various industries, demonstrating adaptability and versatility
• Experience in crafting and maintaining unique brand voices for clients, ensuring consistency and authenticity in all social media content
• Proven history of developing and managing social campaigns that drove impactful results across a variety of KPIs; proficiency in leveraging data and analytics to refine and optimize social strategies for maximum impact

Benefits

• Base salary + commission opportunities
• Medical Bonus
• 15 paid vacation days (PTO) per year
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Legal benefits like Prima, Cesantias
• Paid Social Security
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives