Develop and execute innovative social media strategies aligned with each brand’s voice, goals, and audience
Build and maintain strategic content calendars that align with campaigns, trends, and seasonal opportunities
Create engaging platform-specific content including graphics, videos, infographics, and copy
Ensure all creative aligns with brand standards and messaging
Manage and engage with online communities across social and review platforms
Respond thoughtfully and professionally to customer feedback, comments, and reviews
Maintain a 100% response rate across review sites while protecting and strengthening brand reputation
Monitor brand sentiment and proactively identify opportunities or risks
Track trends, competitor activity, and audience conversations to drive strategy and innovation
Build and optimize social listening queries for brand and competitive insights
Analyze campaign and reputation performance, providing actionable recommendations and reporting to leadership
Partner with influencers and industry partners to expand brand reach when applicable
Collaborate closely with marketing, design, customer support, and dealership teams to ensure consistent messaging across channels
Support on-site events through content capture, execution, and social coverage
Identify and create engaging moments for digital and social storytelling before, during, and after events
Participate in event planning to maximize audience engagement opportunities

3+ years of social media experience (automotive industry experience preferred but not required)
Strong understanding of social media strategy, platform trends, and reputation management
Exceptional written communication and creative storytelling skills
Experience creating engaging digital content across multiple platforms
Strong business acumen with the ability to align social strategies to business goals
Comfortable working cross-functionally with internal teams and external partners
Bachelor’s degree in Marketing, Communications, or related field preferred but not required

Senior Social Media, Reputation Specialist

Key skills