Develop and execute event sales strategies to achieve and exceed revenue targets across exhibition space, sponsorship, digital products, and ancillary revenue streams.
Identify opportunities for new business acquisition, customer expansion, and growth within emerging jewelry market segments.
Ensure sales plans and territory/account strategies are developed and executed 10–12 months in advance of event delivery.
Monitor market trends, competitor activity, and customer behavior to identify commercial opportunities and risks.
Build strong relationships with key exhibitors, sponsors, industry associations, buyers, and strategic partners within the jewelry sector.
Negotiate commercial agreements, sponsorship packages, and multi-event partnerships.
Represent the company and portfolio at industry events, trade shows, and networking functions.
Lead, coach, and develop Sales Managers and Account Executives to drive high performance and accountability.
Maintain accurate forecasting and pipeline management through Salesforce and reporting dashboards.

Proven B2B sales leadership experience, preferably within events, exhibitions, luxury goods, jewelry, or related industries
Demonstrated success managing high-value accounts and delivering revenue growth
Experience leading and developing sales teams in target-driven environments
Strong commercial negotiation and strategic account management skills
Data-driven mindset with experience using Salesforce or similar CRM platforms
Strong communication, presentation, and stakeholder management capabilities
Ability to travel domestically and internationally as required.

Sales Director, Jewelry Events

Key skills