Responsible for managing ongoing business/marketing support for new product platforms
Own the end-to-end process for platform extensions
Execute go-to-market strategy and integrated creative campaigns tied to launches
Focus on driving consumer journey and ownership of business performance
Propose short and long-term marketing plans to support growth
Collaborate cross-functionally to develop growth plans and provide insights

3-5 years of experience within CPG in a marketing role
Experience launching new products and GTM marketing activations (360 campaigns, social, digital, etc.)
Experience deconstructing business performance leveraging data analysis (Nielsen, IRI, SPINS, or similar)
Strong knowledge of contemporary media (social media, content marketing, influencers, video, mobile)
Strong time and project management skills
Bachelor’s Degree or Certificate
Strong communication and collaboration skills
Experience in health and wellness space a plus
Ability to multi-task and thrive in a deadline driven environment
Ability to work in a fast-paced setting under tight deadlines

Brand Manager

Key skills