Define and evolve the creative vision, visual identity, and storytelling direction for QVC US, HSN, and our Growth businesses across livestream, digital, social, streaming, email, print, video, and experiential platforms.
Lead a multidisciplinary team of creatives, producers, editors, designers, and content strategists, building a culture of high standards, bold ideas, and accountability.
Operate as the creative head of an internal agency, partnering with Marketing, Brand, Merchandising, Streaming, Social, Production, and Creative Services to align vision with execution.
Set the creative standard across campaigns, seasonal storytelling, product launches, live events, and tentpole moments, raising the bar on what content looks like, performs like, and feels like.
Anticipate cultural, design, platform, and audience shifts, and translate them into modern, differentiated content that drives engagement and commercial impact.
Drive innovation in content formats, production workflows, and creative technologies, identifying ways to increase quality, speed, and reach.
Use audience insight and content performance data to sharpen creative strategy and prove the business impact of creative work.
Steward multimillion-dollar production budgets, agency and vendor relationships, and resource planning across the function.
Coach, develop, and grow creative leaders, and attract top-tier talent to the team.

10+ years of progressive creative leadership experience in media, retail, live commerce, entertainment, streaming, agency, or DTC environments
At least 5 years leading multidisciplinary creative teams
A strong portfolio showing modern storytelling, elevated brand expression, and creative leadership across multiple platforms and formats, ideally including livestream, social, or video at scale
Deep fluency in omnichannel content strategy and how creative drives business outcomes across digital, social, livestream, streaming, and experiential channels
Executive presence and proven ability to influence senior stakeholders and partner across a matrixed organization
Experience leading creative transformation, modernizing content ecosystems, or scaling new content formats
Strong commercial judgment and the ability to balance creative ambition with budgets, timelines, and measurable results
Track record of building high-performing, inclusive creative cultures and developing future creative leaders.

Director of Content – Creative

Key skills