Develop, mentor, and train a high-performing team of Consultants on best practices for diagnosing, structuring, and solving complex client business challenges using strategic, data-driven, and methodical consulting approaches.
Establish repeatable frameworks, problem-solving methodologies, and consultative processes that drive consistency, scalability, and measurable client outcomes across engagements.
Identify and mentor rising talent within the team (or region) to build a bench of future consultants and support succession planning.
Foster a collaborative and innovative culture, promoting professional growth and knowledge sharing within the team.
Partner across Data Cloud, Product, and Engineering teams to provide feedback on evolving client needs, shape roadmap priorities, and identify scalable consulting solutions or automation opportunities.
Design comprehensive data strategies based on client goals, identifying both first-party (1P) and third-party (3P) data use cases that will optimize performance in paid or owned channels.
Translate client business goals into actionable, insight-driven media and CRM plans, and develop strategic recommendations that maximize marketing ROI.
Drive the development and implementation of innovative marketing measurement frameworks, clearly measuring the impact of omnichannel strategies on both brand and performance goals.

12+ Years of experience in data-driven marketing strategy, campaign measurement, and client engagement/growth roles -
with hands-on experience leading strategic planning, brand, and performance marketing programs.
Experience with advanced data segmentation strategies, statistical testing methods, and multi-touch attribution models.
Excellent ability to synthesize data into insights and develop actionable recommendations and roadmaps.
Exceptional communication skills to effectively collaborate and present to C-Level Executives, as well as distill visions down to a practical application for cross-functional & internal teams.
A proven track record in developing audience strategies, campaign measurement frameworks, and leveraging addressable/people-based marketing to solve for real business outcomes.

VP, Data Cloud Consulting

Key skills