Design, document, and run the Content Waterfall System
turning every long-form video into platform-native short-form content and social posts
Own the organic content calendar and publishing cadence across all channels
Manage the video editing team day-to-day
review all cuts for quality, pacing, hooks, and brand alignment
Run the weekly editor meeting; hold the team to deadlines and quality standards
Own thumbnail and title testing strategy in collaboration with Head of Marketing
drive CTR improvement across YouTube and social
Track organic performance and deliver weekly reports; iterate based on data
Create SOPs and repeatable workflows for content production and editing
Work closely with the Paid team to share winning hooks, themes, and messaging
Support the rollout of additional channels (LinkedIn, blog, podcast) as the brand scales
Monitor and maintain brand reputation across key content and community platforms.

3+ years managing content production or editing teams in async, remote-first environments
Proven experience reviewing video edits and giving quality, pacing, and creative feedback
Experience with short-form content distribution
Instagram Reels, YouTube Shorts, TikTok
Experience building Content Waterfall systems, SOPs, and repeatable workflows
Analytics literate
you know which metrics matter and make decisions based on data
Background in coaching, info-products, or online education (preferred)
A systems thinker
you build processes, not one-off solutions
Self-directed
you see what needs doing and you do it without being told
A direct communicator
you give honest feedback, run tight meetings, and hold people accountable
Async-first
you work well in Slack/Loom environments without needing constant check-in
Brand-sensitive
you can absorb a voice and ensure every piece of content sounds right
Comfortable leveraging AI tools to improve production speed, ideation, and workflow

Work from Anywhere
Fully remote position, work from wherever you're most productive
Flexible Hours
Structure your workday in a way that fits your life while still meeting team needs, and overlapping 3
4 hours daily with US Eastern Time
Ongoing Growth
Access to ongoing training, resources, and development opportunities to sharpen your skills
Ownership & Impact
You won't just fill a role
you'll build something meaningful at a company that changes lives every day
Leadership Collaboration
Work closely with founders and department leads, with direct influence on how the business grows

Content Manager, Growth

Key skills