Google Ads Expert

Role Overview

• Campaign Architecture: Conceptualize and execute full-funnel campaigns across Google Search, YouTube (including Shorts), and Performance Max.
• Hands-on Optimization: Conduct rigorous A/B testing on headlines, extensions, and landing page paths to maximize Quality Score and ROAS.
• Budget Scaling: Manage and scale monthly spend to support our $1M–$5M ARR growth targets, ensuring efficiency as we grow.
• Creative Strategy: Partner with creative teams to iterate on video hooks and ad copy based on real-time performance data and creative fatigue metrics.
• Technical Tracking: Monitor key metrics (CTR, CPC, Conversion Rate) and ensure tracking accuracy via GA4 and Google Tag Manager.

Requirements

• Google Ads Mastery: Deep expertise in Search and YouTube Ads is non-negotiable.
• B2B/SaaS Experience: Highly preferred, as you understand long sales cycles and lead quality vs. quantity.
• Analytical Rigor: You don't just report numbers; you provide insights. You understand tCPA and tROAS bidding strategies inside out.
• Copywriting: Strong ability to write compelling, high-intent ad copy that aligns with user search queries.
• Technical Literacy: Familiarity with GA4, offline conversion tracking, and audience segments.