CDP Campaign Segment Analyst

Role Overview

• Own audience segment creation and management for multi-channel marketing initiatives.
• Research, build, test, and publish audience segments in the CDP through hands-on trait selection, query writing, segment conditioning, etc.
• Collaborate with team members and subject matter experts across the enterprise to develop customer traits, profiles, and audience segments.
• Define and document business requirements (including audience traits, content and call to action, channels/destinations, etc.).
• Consult with various business lines, audience curation, media and agency teams on test and campaign setup, audience syndication, asset trafficking, and tag management to ensure measurability.
• Provide insights and actionable recommendations from tests and campaigns; and share results with management and peers to drive continuous improvement of digital channel performance.
• Promote a risk-aware culture; ensure efficient and effective risk and compliance management practices by adhering to required standards and processes.

Requirements

• Bachelor's degree in a related field, or equivalent work experience
• Five to seven years of statistical and/or data analytics experience
• Two or more years of experience in digital campaign planning and execution with hands-on knowledge of CDP or equivalent required.
• Experience with a Campaign Data Platform (CDP) (preferably Adobe)
• Financial / banking experience a plus.
• Business Banking Marketing campaign experience preferred.
• Comfortable working on multiple projects in a fast-paced environment.
• Clear understanding of how media channels work together to create a cohesive, personalized marketing experience.
• Good working knowledge of common data models used for customer targeting and marketing measurements such as lookalike modeling, propensity and relationship value predictions, device matching, etc.
• Outstanding analytical and strategic thinking.
• Excellent interpersonal, oral, and written communication skills.
• Strong attention to detail and drive to exceed expectations.
• Ability to communicate technical concepts to a non-technical audience.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law