Events – Regional Marketing Specialist

Role Overview

• Lead the planning and execution of Protolabs’ EMEA trade show, roadshow, sponsorship, and event marketing programme in line with regional growth and commercial goals.
• Own the centralised EMEA event calendar, ensuring alignment across sales priorities, product launches, campaign activity, and regional marketing plans.
• Deliver end-to-end event execution, including budgeting, logistics, vendor management, travel coordination, registrations, staffing, onsite setup, and post-event reporting.
• Partner closely with Sales, Demand Generation, Product Marketing, and regional marketing teams to maximise event impact, audience targeting, customer engagement, and follow-up activity.
• Identify opportunities to strengthen Protolabs’ brand presence through speaking engagements, sponsorships, customer presentations, and industry participation.
• Support event messaging, presentations, and content development in collaboration with Product Marketing, Sales, and subject matter experts.
• Own regional demand generation activity for the UK market, delivering localised campaigns that support pipeline growth, customer acquisition, and strategic account engagement.
• Execute integrated marketing programmes across digital, email, webinars, events, ABM, and other channels to engage target audiences and drive results.
• Support full-funnel marketing activity, from acquisition and nurture through to pipeline acceleration and customer engagement.
• Track, measure, and report on event and campaign performance, using data and insights to optimise future activity and demonstrate ROI.
• Partner with Demand Generation and Revenue Operations to improve lead tracking, attribution, reporting visibility, and funnel performance.
• Manage promotional merchandise and sample programmes, including supplier relationships, inventory, fulfilment, budgeting, and reporting.
• Act as a central point of coordination for EMEA events and trade shows, ensuring smooth collaboration across internal teams, external partners, timelines, and deliverables.
• Continuously look for ways to improve marketing effectiveness, event experiences, customer engagement, and commercial impact across the region.

Requirements

• 3–5 years of experience in B2B event marketing, field marketing, program marketing, demand generation, or project management roles.
• Proven success delivering trade shows, roadshows, sponsorships, and integrated marketing programmes across multiple regions or markets.
• Experience executing regional demand generation campaigns that support pipeline growth and commercial objectives.
• Strong project management and organisational skills, with the ability to manage multiple priorities and deadlines effectively.
• Experience partnering closely with sales teams and cross-functional stakeholders in international business environments.
• Confidence using CRM systems, marketing automation platforms, spreadsheets, and Microsoft Office applications.
• Willingness and ability to travel across EMEA as needed, approximately 20–25% of the time.
• Excellent communication, collaboration, and stakeholder management skills.
• A highly organised approach, with strong attention to detail and a focus on operational excellence.
• A proactive, self-motivated mindset with the ability to work independently and solve problems effectively.
• Strong commercial awareness and an understanding of how events and campaigns contribute to pipeline and revenue generation.
• The ability to thrive in fast-paced, collaborative, and evolving environments.
• An analytical mindset, with the ability to measure performance and identify opportunities for optimisation.
• A creative and solutions-focused approach to customer engagement and event experiences.
• Understanding of integrated marketing, ABM strategies, and customer lifecycle marketing.
• Familiarity with AI-enabled marketing tools, workflow automation, and modern marketing technology is a plus.
• Experience marketing to manufacturing, engineering, industrial, or technical audiences would be highly advantageous.
• A solution-first mentality.

Benefits

• Annual company bonus – we celebrate success together and reward both individual contributions and overall business performance.
• Flexible and hybrid working – we support flexible ways of working wherever possible and encourage open conversations about what works best for you.
• Well-being support – access to OpenUp, providing professional psychological support to help you stay healthy and balanced.
• Daily lunch and snacks – shared meals in the office create space to connect, recharge, and strengthen collaboration.
• Learning & development opportunities – access to external training and events, as well as our in-house LEARN platform, offering a wide range of courses and workshops to support your growth.
• Regular team events and socials – fostering connection, collaboration, and a strong sense of community.