Build, test, and deploy targeted email campaigns in support of new logo acquisition
Support direct mail and gifting initiatives that complement outreach and nurture motions for high‑value prospects
Set up, test, and execute webinars, partnering closely with stakeholders
Champions campaign related processes within the team, including Asana usage, naming schemes, and template maintenance
Partner with our events and partnerships team to execute campaign support for field marketing endeavors
Draft prospect‑focused newsletters and email roundups that highlight relevant content, offers, and events to engage our audience
Publish and promote marketing assets that support new logo acquisition campaigns
Monitor key email and campaign performance metrics and recommend test plans to continuously improve results
Document and share experiment results and learnings to help uplevel acquisition performance

2–4 years of experience in a marketing role; B2B SaaS or demand generation experience is a major asset
Demonstrated experience supporting demand generation campaigns that generate qualified leads, build pipeline, and drive new customer acquisition
Proven email marketing expertise, including building and launching campaigns, list segmentation, A/B testing, and performance analysis
Strong content creation skills, with the ability to write clear, concise, on‑brand copy for email and landing pages tailored to prospect audiences
Excellent organizational and time management skills, with the ability to manage multiple campaigns, testing roadmaps, and deadlines effectively
Tech‑savvy marketer comfortable with marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce), and webinar platforms (Zoom)
A collaborative team player with strong communication and interpersonal skills.

Comprehensive medical, dental, and vision coverage with multiple plan options
HSA/FSA accounts, disability and life insurance, and more
Employer-funded HSA-based benefits plan with drug, dental, and mental health coverage
401(k) matching for U.S. employees and RRSP matching for those in Canada
Tailored career development conversations and support for tools, courses, and resources
Unlimited Paid Time Off, paid company holidays, and a company-wide winter break from December 24 to January 1

Marketing Specialist, New Logo Acquisition

Key skills