Product Manager – Content & Partnerships

Role Overview

• Own the product vision and roadmap for caregiver-facing content and care partnerships
• Translate company goals around caregiver outcomes, engagement, and clinical quality into clear, prioritized product initiatives
• Set the content strategy: what we build, how it is sequenced, and how it ladders up to caregiver outcomes and business goals
• Identify and prioritize opportunities to apply AI and personalization to deliver the right content to the right caregiver at the right moment
• Balance near-term execution with long-term thinking to support a continuously improving content and partner offering
• Own the content roadmap: decide what content gets created, refreshed, or retired based on caregiver needs, engagement data, and clinical priorities
• Oversee content production end-to-end, partnering with clinical, coaching, and content production teams to ensure quality, accuracy, and timeliness
• Define the standards for what “highly engaging” looks like across formats, and continuously raise the bar
• Ensure content renders correctly and feels native across iOS, Android, smartphones, and tablets, working closely with engineering as needed
• Build personalized care plans that translate each family’s situation into an actionable plan supported by the right content and resources at the right time
• Package content into customizable programs that flex to different caregiver journeys, diagnoses, stages, and preferences
• Use AI and data-driven personalization to tailor the content experience while maintaining empathy and trust
• Continuously measure and improve how personalization drives engagement, knowledge gain, and caregiver confidence
• Identify, evaluate, and prioritize high-potential partnerships that meaningfully extend Ceresti’s offering and improve the caregiver experience
• Own partner relationships from sourcing through integration, ensuring partnerships ladder back to a coherent caregiver experience
• Partner with legal, clinical, operations, and engineering teams to scope integrations and launch new partnerships
• Continuously evaluate the partner portfolio and prune or expand based on caregiver value and strategic fit
• Define clear product requirements, user stories, and acceptance criteria to support efficient delivery by engineering and content teams
• Work closely with engineering and design to scope, prioritize, and ship features that bring the content and partner roadmap to life
• Use modern AI tools to accelerate product discovery, prototyping, requirements generation, and iteration while maintaining high standards for clarity, quality, and usability
• Be hands-on and scrappy. Unblock teams, clarify decisions, and drive momentum when things get ambiguous
• Collaborate deeply with clinical, coaching, operations, engineering, and design teams to ensure content and partner experiences align with real-world caregiver needs
• Partner with data and analytics teams to define content, engagement, and personalization metrics, review insights, and incorporate learnings into product decisions
• Communicate product plans, tradeoffs, and progress clearly to stakeholders and leadership
• Define, track, and own key content engagement, personalization, and partner-impact metrics
• Use qualitative caregiver feedback, data analysis, and experimentation to inform decisions and iterate quickly
• Contribute to improving product management practices, tools, and processes within the Product team.

Requirements

• BS/BA degree or higher
• 3+ years of experience as a Product Manager or equivalent
• Experience building content-driven products, content management systems, or personalization systems
• Experience overseeing content production, content strategy, or curated programs is a strong plus
• Experience sourcing, evaluating, or integrating third-party partners is a plus
• Experience shipping mobile experiences across iOS and Android, including phones and tablets, is a plus
• Strong track record of working cross-functionally with engineering, design, clinical, and non-technical stakeholders
• Experience translating user needs and business goals into shipped product features and user experiences
• Comfort working in fast-paced, ambiguous environments where scrappiness and ownership are required
• Experience in healthcare or caregiving is a strong plus.

Tech Stack

• Android
• iOS

Benefits

• Competitive salary and benefits package
• Opportunities for professional growth and development
• Collaborative and dynamic work environment
• Flexible work arrangements and remote work options
• Access to cutting-edge technologies and tools
• Opportunity to work with and shape the use of emerging AI technologies in a mission-driven healthcare environment.