Key skills
CRMCommunication
About this role
Role Overview
- Leading VMG’s performance-first planning approach across planning, operations, and data
- Creating clear, insight-led planning frameworks that drive revenue and improve media effectiveness
- Identifying incremental revenue opportunities through strategic media planning and investment optimisation
- Partnering with internal Very channel teams across Criteo, Social, CRM, App, and Offsite to improve activation and performance
- Building a more joined-up approach to cross-channel media planning and delivery
- Using data and insight to inform planning, optimisation, and strategic decision-making
- Improving tools, processes, and ways of working to make performance activity more efficient, scalable, and consistent
- Overseeing performance reporting frameworks, making sure outputs are clear, actionable, and focused on continuous improvement
- Managing and developing four direct reports, while raising capability and confidence in performance media across the team
- Building strong relationships across VMG, The Very Group, and external platform and media partners
- Spotting new channels, approaches, and growth opportunities to evolve VMG’s performance offering
Requirements
- Strong experience in performance marketing, digital media planning, or retail media
- A proven track record of driving revenue growth through media optimisation and planning
- Experience working across multiple channels such as Criteo, Paid Social, Programmatic, CRM, or Retail Media
- Strong analytical skills, with the ability to use data to shape strategy and decision-making
- A commercial mindset and a clear focus on growth, performance, and media effectiveness
- The ability to influence stakeholders and build strong cross-functional relationships
- Strategic thinking, with the ability to turn insight into action
- Confidence leading, developing, and upskilling others
- A proactive, solutions-focused, and highly organised approach
- Strong communication skills, with the ability to influence at all levels
- A passion for continuous improvement, innovation, and evolving ways of working
Benefits
- 10% discretionary bonus
- £1,800 yearly wellbeing fund (on top of your salary!)
- Free Headspace subscription
- £500 yearly “Learning Fund” for learning
- 4 extra Wellbeing Days off per year
- 4pm finishes every Friday
- Flexible and hybrid working