Work closely with media planner to develop and execute paid media strategies with a strong emphasis on video advertising.
Manage end-to-end campaign execution, including campaign set up/media buying, tracking, budget allocation/pacing, bid management, optimization and reporting.
Provide monthly budget reconciliation and forecasting adjusting for actual media spend.
Continuously optimize campaigns based on real-time performance data to maximize performance and meet KPIs.
Collaborate closely with creative teams on creative strategy and rotation that aligns with campaign goals and resonates with target audiences.
Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations to stakeholders.
Stay up to date with the latest trends, tools, and best practices in digital paid media and video advertising.
Design and execute structured testing designs across creative, targeting, and channel strategies.
Work cross-functionally with various teams to ensure cohesive marketing efforts.
Create and present quarterly performance reports to key stakeholders providing key insights and recommendations.

Bachelor's Degree + 3 years of proven experience in digital paid media with a focus on video advertising and campaign optimization.
Strong expertise in media buying across platforms such as Google Ads (YouTube) and Meta Ads.
Demonstrated ability to drive brand awareness and consumer consideration through targeted paid media campaigns.
Proficient in using web analytics tools to optimize campaigns.
Excellent understanding of digital marketing KPIs, attribution models, and budget management.
Strong analytical mindset with the ability to derive actionable insights from complex data sets.
Effective communication and collaboration skills.
Able to clearly explain complex topics to a variety of stakeholders with varying paid media knowledge.
Excellent attention to detail.
Strong problem solver who can conceive and create creative solutions to challenges.
Willing to continuously learn the skills necessary for personal and team growth.

Senior Marketing Specialist – Paid Media

Key skills