Drive the strategic vision and financial accountability for Dropbox’s PLG marketing revenue, maximizing customer lifetime value while managing efficient customer acquisition costs.
Oversee global paid media budgets across performance and brand channels. Deliver aligned Statements of Work to support Brand and Field Marketing while relentlessly optimizing self-serve user acquisition.
Own the global lifecycle marketing strategy (email, in-product, push) to accelerate user activation, habit formation, premium upgrades, and long-term retention.
Lead SEO/GEO (Generative Engine Optimization) and Web properties to drive high-quality organic traffic, continuous conversion rate optimization (CRO), and deep user engagement.
Partner deeply with Product, Engineering, and Data Analytics to build seamless growth loops. Collaborate directly with the Field Marketing and Sales organizations to define Product Qualified Lead (PQL) criteria, ensuring high-potential self-serve accounts are efficiently surfaced for enterprise ABM targeting and sales outbound execution.
Establish a rigorous culture of experimentation (A/B testing, incrementality testing) and leverage advanced analytics to continuously optimize the customer journey and campaign ROI.
Lead, mentor, and scale a world-class, diverse team of digital marketers, fostering a culture of excellence, psychological safety, and continuous learning.

10+ years of digital marketing experience with increasing scope and leadership responsibility, ideally spanning high-growth B2B SaaS and/or scale B2C environments.
5+ years of experience directly managing and scaling multi-disciplinary teams, including hiring, coaching, performance management, and organizational design.
Deep Media Expertise: Proven track record of managing large-scale paid media programs (search, social, video, display) that simultaneously drive brand equity and measurable self-serve acquisition.
Advanced Lifecycle Mastery: Proven success leading complex lifecycle programs using sophisticated segmentation, personalization, and cross-channel orchestration (email, in-app, push).
Analytical Rigor: Deep comfort with complex attribution models, incrementality testing, Media Mix Modeling (MMM), and translating complex performance data into crisp, executive-ready narratives.
Stakeholder Management: Exceptional communication and collaboration skills, with a proven ability to align creative, product, sales, finance, and data teams around shared revenue goals.

Senior Director – Product-Led Growth Marketing

Key skills