Take full accountability for Clever's growth and ROAS across all paid channels—including Google, Meta, TikTok, ChatGPT Ads, and emerging channels as they mature.
Own the entire paid customer journey: ad creative, audience targeting, landing pages, on-page experience, lifecycle (email and SMS) follow-up, and conversion to qualified pipeline—not just the ad itself.
Build, test, and codify a repeatable system for launching, scaling, and pruning channels, so paid growth becomes a reliable internal advantage rather than a series of one-off wins.
Set the creative and testing roadmap—diagnose what's working, kill what isn't, and operate with a high cadence of disciplined experiments across ads, landers, and funnels.
Set the analytics and attribution standard for paid—define the KPIs, the dashboards, and the rituals that keep the team and leadership aligned on what's actually driving profitable growth.
Stay on the leading edge of paid channels, ad formats, and AI tooling—bring new bets to the table and have a strong opinion on which ones are worth Clever's time and dollars.

10+ years in paid marketing, with a recent track record of being close enough to the work to speak fluently about ad-level performance, account structure, and landing page diagnostics.
Has personally managed million-dollar monthly paid budgets at companies where every dollar had to return a measurable, profitable outcome.
Deep expertise in Google and Meta; strong fluency across TikTok and other emerging paid channels.
Comfortable owning the full funnel—from ad to landing page to lifecycle—and has a portfolio of examples where they improved conversion across the entire customer experience, not just the click.
Bias toward building systems and testing playbooks, not just running campaigns.
AI-forward—actively using AI tooling to compound creative output, audience research, and analysis.
Excellent communication skills, able to influence across teams and levels.
Real estate, fintech, or marketplace industry experience a plus.

VP of Paid Media

Key skills