Digital Marketing Manager - Consumer Acquisition

Ceresti Health is the nation's leading dementia management provider, focused on activating family caregivers through personalized education and tech-enabled monitoring. The Digital Marketing Manager will drive consumer acquisition efforts, managing paid media, funnel optimization, and lifecycle marketing to effectively engage caregivers.

Responsibilities:

• Plan, execute, and optimize paid campaigns across Meta, Google, programmatic display, and emerging channels (CTV, native, audio)
• Manage a six-figure annual paid media budget with full P&L accountability — own CAC targets, channel ROI, and quarterly forecasts
• Build, test, and iterate creative concepts in partnership with the Director of Marketing — copy, imagery, landing page variants
• Build and continuously optimize landing pages, lead capture flows, and the caregiver enrollment funnel
• Own A/B testing roadmap across creative, audience, and funnel stages — codify what works into a repeatable playbook
• Partner with engineering and operations to instrument tracking, attribution, and analytics infrastructure (GA4, server-side tagging, consent management)
• Design and operate email and SMS nurture sequences that move caregivers from interest to enrollment to activation
• Build cohort-based lifecycle programs that support caregiver retention and program engagement
• Partner with the clinical team to ensure messaging reflects the lived reality of family caregiving — never generic, never tone-deaf
• Build the weekly and monthly performance reporting cadence — CAC, LTV, channel mix, cohort behavior, funnel health
• Translate data into recommendations leadership can act on. Tell the story behind the numbers
• Maintain Medicare compliance and HIPAA-conscious data hygiene across the marketing stack
• Support B2B demand generation as a secondary motion — LinkedIn campaigns, ABM tactics, conference follow-up flows
• Hold the line on brand consistency in every consumer-facing execution

Requirements:

• 4–7 years of hands-on healthcare digital marketing experience with a clear focus on direct-to-consumer performance marketing
• Creativity and cutting-edge digital marketing proven success with precision marketing adjacent experience
• Proven track record managing paid media budgets of $500K+ annually with documented CAC, ROAS, or conversion outcomes you can speak to specifically
• Deep, current expertise in agentic AI marketing, Meta Ads Manager, Google Ads, and at least one programmatic or emerging channel
• Hands-on fluency with GA4, attribution platforms, and modern marketing analytics — not just dashboard consumption
• Experience building landing pages and conversion flows
• Experience operating email/SMS lifecycle platforms (Klaviyo, Customer.io, HubSpot Marketing Hub, or equivalent)
• Comfort with ambiguity and shifting priorities — this is a startup, and the priorities will evolve
• A demonstrable ability to hold rigor and empathy in the same hand. You take numbers seriously. You also take people seriously
• Healthcare DTC experience — particularly Medicare-age consumers, family caregivers, or chronic condition populations
• HIPAA-adjacent marketing experience and familiarity with healthcare compliance constraints
• Experience marketing to caregivers, adult children of aging parents, or aging-in-place audiences
• Familiarity with healthcare value-based care, Medicare Advantage, or CMS program contexts
• Background in startup environments where you built something from zero to scale