Lay the marketing foundations of Vocca: define the positioning, structure the message by segment, and build the assets that help sales sell better and prospects understand what we do
Adapt positioning and messaging to the American market and identify go-to-market differences vs France
Develop video and paper case studies by segment, battle cards and objection handling, commercial decks by segment
Website redesign, content creation (case studies, blog), structured event presence
Launch and pilot acquisition channels: own the relationship with SEO, SEA, PR and Ads agencies until we hire a dedicated Performance Marketing manager
Make the right hires at the right time, structure the function to scale

You have 5+ years of experience in B2B marketing, ideally in SaaS or AI, with a strong PMM background
You can define an ICP, structure a positioning, and craft a narrative that resonates by segment
You have strong storytelling ability: clear, concise, and opinionated
You have strong visual execution skills and good aesthetic sensibility
You have a deep product culture: you are passionate about well-designed products and have strong opinions on what makes them succeed
You understand the main acquisition levers (SEO, paid, content, events), and can effectively manage someone who runs day-to-day execution and proves ROI
You are structured and rigorous: you know what questions to answer before acting
You are comfortable producing assets yourself (decks, case studies, site copy) before hiring a team around you
You have led or managed people, and you have the ambition to build and lead a team
You are bilingual in French and English

An entrepreneurial adventure, with a supportive, high-energy, execution-focused team
A product already live, with delighted customers in a fast-growing market
Real responsibilities from day one

Founding Brand & Product Marketing

Key skills