Own and grow the NY/NJ territory end-to-end: licensed MSOs, independent cultivators, and new licensees all in scope
Manage an active portfolio of commercial cannabis cultivation accounts with regular cadence outreach and on-site engagement
Develop new business through existing Northeast cultivation relationships and targeted outreach to licensed operators in the New York and New Jersey markets
Conduct on-site visits with head growers and cultivation directors to understand programs, system configurations, and supply needs
Recommend the right products for each customer’s grow style, substrate selection, IPM program, and Northeast-specific environmental challenges (cold climate, humidity management, seasonal lighting variation)
Serve as a credible cultivation resource — able to speak knowledgeably about indoor and greenhouse production, rockwool and coco media, biological and chemical IPM, and commercial consumables
Represent the brand at regional cannabis industry events, OCM-sanctioned engagements, and relevant trade shows
Collaborate with operations and fulfillment teams to ensure accurate, timely order execution for all Northeast accounts
Feed demand signals back to procurement and category management to inform SKU prioritization and inventory planning for the NY/NJ market
Confirm inbound logistics accuracy and escalate any fulfillment or supply issues that risk customer commitments
Maintain an accurate, up-to-date CRM record of all prospect and account activity — contacts, visit notes, pipeline stage, and next actions
Provide regular territory updates including pipeline value, win/loss trends, competitive intelligence, and SKU demand signals
Track ramp progress against 30/60/90-day milestones and provide accurate revenue forecasts
Requirements
3–7+ years working in or selling into commercial cannabis cultivation in the Northeast; demonstrated knowledge of New York and New Jersey operator landscapes strongly preferred
Existing relationships with head growers, cultivation directors, or procurement contacts at licensed NY/NJ cultivation operations — this is the highest-weighted qualification