Develop and execute integrated field marketing programs aligned to regional pipeline and revenue targets
Work closely with our sales and customer success teams and forge strong communication and processes between teams
Plan and execute a mix of regional marketing initiatives including executive roundtables, VIP dinners, trade shows, owned events, and etc.
Continuously measure, manage and appropriately adjust campaign effectiveness: lead generation performance, lead conversion ratios, and sales cycle conversions — tracking both sourced and influenced pipeline and sales qualified opportunities
Localise and adapt global campaigns for regional audiences, ensuring messaging resonates across France, Southern Europe, and MEA markets
Expand and adapt strategy based on learnings and analysis of sales and marketing data — both internally collected and available industry standards
Increase Synthesia's visibility and credibility across EMEA South through strategic event selection, thought leadership activations, and local storytelling
Develop relationships with key industry communities and associations across France, Southern Europe (Italy, Spain, Portugal), and MEA
Travel between our European offices in addition to the events you will be organising. It's essential that you're open and willing to travel as and when required

4-7 years of B2B field marketing experience, ideally in SaaS or high-growth tech
Proven track record of driving measurable pipeline and revenue through field marketing or demand generation programs
Strong background partnering directly with Sales and Revenue teams
Experience with pipeline attribution and reporting, including sourced vs influenced pipeline tracking
Experience working across diverse EMEA South markets, with an understanding of regional cultural and business nuances
Native-level French and fluent English

Field Marketing Manager – EMEA South

Key skills