Drive brand strategy development, tactical planning and execution of HCP marketing initiatives in alignment with the overarching Schizophrenia portfolio strategy.
Lead and develop a team of HCP marketers and medical education professionals.
Lead the optimization / re-launch of new indication.
Own financial management for the brand, including forecasting, budget management, management of agency spend, and setting up measurement of results.
Create core HCP messaging and creative in partnership with agency of record and media agencies while ensuring alignment with brand strategy.
Deliver impactful hospital promotion and operations programs, including HIFT/samples.
Lead HCP promotion, market research, messaging, and targeting strategy.
Ensure effective, targeted HCP media plans via routine monitoring and analyzing return on spend.
Manage promotional efforts.
Collaborate with cross-functional teams in HCP & customer experience marketing, Sales, Sales Ops, Training and Market Access to ensure strategic alignment and solid direction.
Lead and participate in sales and marketing planning meetings.
Proactively identify obstacles to brand growth and works collaboratively to resolve them.
Manage budgets and timelines to achieve defined targets.
Partner with Customer Insight group to refine market research plans and establishing standardized, aligned performance metrics and ROI analytics.

Bachelor’s degree required; master’s degree preferred
Minimum of 10 Years of pharmaceutical experience, with launch leadership, strong experience in psychiatry and mental health disorders (preferably schizophrenia), prior experience with people management in marketing and with HCP marketing budgets, and experience in translating customer insights into impactful business strategies and plans preferred.
Strong interpersonal, communication, and influencing skills and ability.
Proven business acumen demonstrated through analysis, problem-solving and success measures
Demonstrated ability to manage external agencies and vendors.

Comprehensive Health Insurance: Medical, Dental, Vision, and Prescription coverage starting on the first day of employment, providing the employee enrolls.
Retirement Savings: 401(k) with employer match, up to 6% and an annual 3.75% Defined Contribution to the 401k plan.
Time Off: Paid Time Off including vacation, sick/safe time, caretaker time, and holiday.
Life and Disability Protection: Company paid Life and Disability insurance.
Additional benefits include, but are not limited to, Employee Assistance Program, Employee Stock Purchase Plan, Tuition Assistance, Flexible Spending Accounts, Health Savings Account, Life Style Spending Account, Volunteer Time Off, Paid Parental Leave, if eligible, Family Building Benefits, Virtual Physical Therapy, Accident, Critical Illness and Hospital Indemnity Insurances, Identity Theft Protection, Legal Plan, Voluntary Life Insurance and Long Term Disability and more.
Total compensation may also include restricted stock units and discretionary awards, depending on the position offered.

Director, HCP Promotion

Key skills