Senior Manager, Marketing – HCP Non Personal Promotion

Role Overview

• Drive brand HCP Non-Personal tactical planning and execution of HCP Non-Personal marketing initiatives in alignment with the overarching portfolio strategy.
• Own financial management for the non-personal tactics and media, including budget management, management of agency spend, and setting up measurement of results.
• Work with HCP Personal Promotion lead to create core HCP messaging and creative in partnership with agency of record and media agencies while ensuring alignment with brand strategy.
• Own creative and messaging associated with the brand and ensures alignment with broader portfolio strategy.
• Acts as the HCP launch lead for all HCP non-personal promotion (NPP) initiatives.
• Lead creative and execution for HCPs for NPP.
• Develop and execute tactical plans for NPP to support disease education and activation aligned to strategies, market landscape, and input from key stakeholders across organization.
• Develop business cases to support additional budget and resources required to address opportunities for brand growth.
• Work collaboratively with HCP marketing team to ensure flawless execution and measurement of the annual operating plan.
• Partner with KOL Strategy and Congress Planning on marketing programs including convention activities, and interactions with patient advocacy groups.
• Manage key vendors and budgets (overall and individual projects) to achieve defined targets.
• Analyze market data and information to help inform tactical and strategic decision making.
• Lead and participate in sales and marketing planning meetings.
• Proactively identify obstacles to brand growth and works collaboratively to resolve them.
• Manage budgets and timelines to achieve defined targets.
• Partner with Customer Insight group to refine market research plans and establishing standardized, aligned performance metrics and ROI analytics.

Requirements

• Bachelor’s degree required; Master’s degree preferred
• A minimum of 5 years of pharmaceutical experience
• A minimum of 2 years of pharmaceutical non-personal/media marketing experience or equivalent
• Strong pharmaceutical industry knowledge and therapeutic area business acumen.
• Experience and understanding of all media and non-personal promotion components that support the building of a diverse HCP branded and unbranded promotional plan.
• Able to draw insights from a variety of sources, understand market and competition.
• Compiles relevant data from appropriate sources and performs analysis for the department.
• Synthesizes complex and diverse information, recognizes trends and/or interrelationships.
• Ability to meet objectives and deadlines, promote efficiency and effectiveness, and incorporate improvements and program return on investment (ROI).
• Project management experience and the ability to manage and coordinate projects with multiple internal stakeholders and vendors.
• Excellent verbal, written, organization and interpersonal skills required.
• Versed in MS Office tools including Word, PowerPoint, Excel and Outlook.

Benefits

• Comprehensive Health Insurance: Medical, Dental, Vision, and Prescription coverage starting on the first day of employment, providing the employee enrolls.
• Retirement Savings: 401(k) with employer match, up to 6% and an annual 3.75% Defined Contribution to the 401k plan.
• Time Off: Paid Time Off including vacation, sick/safe time, caretaker time, and holiday.
• Life and Disability Protection: Company paid Life and Disability insurance.
• Additional benefits include, but are not limited to, Employee Assistance Program, Employee Stock Purchase Plan, Tuition Assistance, Flexible Spending Accounts, Health Savings Account, Life Style Spending Account, Volunteer Time Off, Paid Parental Leave, if eligible, Family Building Benefits, Virtual Physical Therapy, Accident, Critical Illness and Hospital Indemnity Insurances, Identity Theft Protection, Legal Plan, Voluntary Life Insurance and Long Term Disability and more.