Own and evolve global demand generation and growth marketing strategy with accountability for pipeline growth, conversion efficiency, and revenue impact.
Translate company revenue goals into clear demand plans, forecasts, operating metrics, and execution roadmaps.
Architect and operationalize a unified funnel strategy for sales‐led motions, ensuring seamless experiences, clear handoffs, and shared accountability with Sales and RevOps.
Lead end‐to‐end demand programs across performance marketing, paid media, SEO/AEO/GEO, web strategy and conversion rate optimization, ABM, integrated campaigns, email and programmatic marketing.
Identify, test, and scale the highest‐leverage demand channels, campaign types, and programs to drive qualified mid‐market and enterprise pipeline.
Serve as a trusted partner to Sales leadership on pipeline planning, account coverage, forecast credibility, and deal acceleration.
Define and own measurement frameworks, attribution models, and performance definitions in partnership with Revenue Operations.
Build, coach, and scale a global team across demand generation, growth marketing, and performance functions.

15+ years of experience in B2B SaaS demand generation, growth marketing, or revenue marketing, including significant experience supporting enterprise sales motions.
7+ years in senior leadership roles with a proven ability to build and scale high‐performing marketing teams.
Demonstrated ownership of pipeline and revenue outcomes—not just lead volume—in complex, global go‐to‐market environments.
Deep fluency in demand generation metrics, funnel optimization, forecasting, attribution, and marketing technology (e.g., Salesforce, Eloqua or comparable platforms).
Strong credibility with Sales and executive leadership, with a track record of building high‐trust cross‐functional partnerships.
Excellent executive communication and storytelling skills.

VP, Growth Marketing

Key skills